Maximize your go-to-market team’s potential

What sets top performers apart? Which deals have the most risk? Which messages resonate with your buyers? Get a demo to see how Gong can help.

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Conversation Intelligence: Supercharge your sales team and Gain a competitive edge

Revolutionize your sales game with conversation intelligence. Get unparalleled insights from customer interactions and empower your team to build winning playbooks that leverage data-backed techniques.

How does conversation intelligence work?

Conversation intelligence enables revenue teams to harness the power of AI to convert unstructured data from spoken, written and video conversations between buyers and sellers —turning it into into deal and coaching insights that improve seller performance.

But many vendors boast the ability to improve seller performance. So how do you know which solutions effectively leverage buyer triggers to drive results?

For an in-depth look at conversation intelligence (CI) platforms and how they work, check out The Forrester Wave™ report, where they vote Gong as the leader in Conversation Intelligence for B2B Revenue.

How Conversation Intelligence Helps You Win More Deals

Evaluating each rep’s effectiveness is vital to building a top-performing. But what sales manager has time to shadow every rep and review every interaction? Gong automates the tedium and gets you to the good stuff faster.

Capture All Customer Interactions

At the core of conversation intelligence are the interactions your reps have with customers each and every day. Every single call, email, and web conference—new and old—is raw material for our platform. Gong hangs onto all of it and uses those interactions to run advanced analytics to extract valuable insights.

Perform Deep,
AI-Powered Analysis

Here’s the fun part: Gong uses conversational AI, machine learning, and natural language processing (NLP) to analyze every interaction. It’s constantly running as new interactions are added to the system, looking for trends, buyer signals, red flags, room for improvement, and more.

Deliver Insights that Reps Can Use to Close Deals

Sales teams use conversation intelligence for many reasons. Some need a more complete picture of customer pain points and topics of interest, backed by real keyword data. Others want to record common objections and questions so they can sharpen their playbooks. Many of our customers use Gong to find cues that indicate a prospect’s willingness to buy. Whatever insights you’re looking for, Gong will find them.


conversation intelligence Features

So what does it look like? Glad you asked. Here’s a breakdown of features customers get with Gong’s top-rated conversation intelligence software.



They both do this (it’s table stakes). Conversation intelligence and Revenue Intelligence tools allow you to record sales calls so they can be listened to and analyzed by your team.



Available with conversation intelligence and revenue intelligence: the ability to transcribe calls so you can read through and search your call transcripts (instead of having to listen to every second to find what you need).



On a basic level, both conversation intelligence and revenue intelligence platforms analyze your calls. With both, you’ll have access to call analytics like talk ratio, patience, customer monologues, as well as certain keywords or phrases you wish to track. However, revenue intelligence goes further than keywords and phrases to help you understand what reps are doing and when, and how these behaviors impact close rate.



Deals don’t stop at calls. And neither does revenue intelligence. Now you’ll see what’s going on in every deal, including every step on the way to closed-won. That means phone calls, web conferencing, email, in-person, and CRM. Never miss a beat with revenue intelligence software.

Course-Correct Deals

Course-Correct Deals

Revenue intelligence can recognize patterns in deals across all communication channels. That includes any missing next steps, no prospect activity in the last 14 days, and more. These cues let you spot at-risk deals sitting in your pipeline, so you can build a plan to re-engage deals before they go cold.



Whether your team is working remotely, in-office, or both, revenue intelligence shows you which deals are being worked, which calls are happening, and which emails are going out, so that you can lend a hand where you are needed most.


In Forrester’s new report, they analyze and rank 12 top conversation intelligence providers to help revenue leaders select the right one.


Customers across industries, geographies, and sizes trust Gong to drive revenue.

See the magic of gong in action

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Answers to commonly asked questions
about Conversation Intelligence

What kind of insights can conversation intelligence software provide?

Here are some of the problem areas and use cases that our conversation intelligence platform helps resolve:

  • Sales coaching
  • Self-coaching and peer learning
  • New hire onboarding
  • Voice of customer
  • Competitor analysis
  • Pipeline management and forecasting
  • Performance reviews
How does Gong find, record, and transcribe all customer interactions?

Once you integrate Gong with your calendar, email, and CRM, it automatically starts scanning for meetings, calls, and demos to record. Gong then records audio and video from each session and transcribes it in real time, giving you a deep, searchable database of interactions.

Does Gong work on mobile devices?

Yes, Gong can be installed and accessed on most smartphones. That means reps and sales managers can take their self-study, coaching, and best practices with them wherever they go. Need to walk the dog but still want to step up your sales game? It’s no problem at all with Gong.

Will Gong integrate with my existing tech stack?

More than likely! Gong currently offers dozens of integrations (and counting). Here are some of our more popular integrations: 

  • GoToMeeting
  • Salesforce Lightning
  • Zendesk
  • Slack 
  • Google Workspace

See a full list of Gong integrations.

Where can I read reviews of Gong conversation intelligence software?

You can read 5,000+ reviews of Gong on G2 Crowd, where Gong is ranked #1 on G2’s best software list. If you want to go under the hood to see how customers actually use Gong, check out our library of customer success stories.